Facebook has announced a major ecommerce move today that sees the launch of Facebook Shops. The company is pitching it as a way for businesses to create one online store that will work across Facebook, Messenger, Instagram, and WhatsApp.
Facebook shared all the details about the new ecommerce platform in a blog post today, highlighting the pandemic as a key factor in small businesses trying to figure out online sales.
Here’s how Facebook describes the new Shops pages that will be free to create:
Right now many small businesses are struggling, and with stores closing, more are looking to bring their business online. Our goal is to make shopping seamless and empower anyone from a small business owner to a global brand to use our apps to connect with customers. That’s why we’re launching Facebook Shops and investing in features across our apps that inspire people to shop and make buying and selling online easier.
Notably, a new “Instagram Shop” tab will be coming to the bottom bar tab of the app “this summer” that will replace the Activity tab. That could definitely see some resistance from users. The company will also bring shopping to both Facebook and Instagram Live videos.
Other features that are in the works include a customer loyalty program.
This is the latest effort from Facebook in its strategy to unify its platforms and comes after recently launching group video chat software with Messenger Rooms that will also come to all of its services.
Facebook Shops are available to a limited amount of businesses for now with a wider rollout “in the coming months.” Read more about Facebook’s new ecommerce platform here.
Today we’re introducing Facebook Shops, which will make it easy for businesses to set up a single online store on both @facebookapp and @instagram, and soon @messenger and @WhatsApp too pic.twitter.com/bBloRGBFzP
— Facebook (@Facebook) May 19, 2020
