Facebook Planning Project Spartan Attack On Apple S App Store

TechCrunch continues their profiling of Facebook (once) secret projects with news that Zuckerberg and company plan a web-based alternative web store to Apple’s App Store for iOS devices.

Dubbed Project Spartan, the project is a framework for apps that would use social hooks and work inside of Facebook’s ecosystem.

Project Spartan will also be available on Android but according to TechCrunch, Facebook has Apple in its sights first.

Yes, Facebook is about to launch a mobile platform aimed squarely at working on the iPhone (and iPad). But it won’t be distributed through the App Store as a native application, it will be entirely HTML5-based and work in Safari. Why? Because it’s the one area of the device that Facebook will be able to control (or mostly control).

‘Project Trojan’ sounds like a better name.

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