Facebook Dating has now officially launched in the US – which could be particularly good news for shy singles with a secret crush on one of their Facebook friends. There’s a specific feature designed to let you know whether the feeling is mutual without the risk of embarrassment.
You can also choose between including or excluding friends-of-friends in your pool of potential dates…
Facebook first revealed plans for a matchmaking feature at its F8 conference back in April. We didn’t know then whether it would be a standalone app or integrated into the main Facebook app, but the company said last month it would be taking the main app route.
The social network is now officially rolling out the feature in the US, but you’ll need to opt in to enable it.
Facebook Dating ‘authentic’ and secure, says company
Facebook believes its USP as a dating service is authenticity. Although dating profiles are separate from main Facebook profiles, it uses your profile data and Facebook activity to find matches with whom you have things in common.
Anything involving Facebook is going to raise privacy concerns, but the company claims to have this covered.
Secret Crush feature
Usually, Facebook Dating won’t match you with any of your Facebook friends. However, there is a specific feature called Secret Crush.
We won’t create a Facebook Dating profile for your account unless you specifically choose to create one [and] we won’t share your dating activity to your Facebook profile or News Feed. You control who on Facebook can see your Dating profile. Also, your Facebook friends won’t know you’re using Dating unless you choose to tell them.
If you tell Facebook you are romantically interested in one of your friends, and they have opted into Dating, they’ll get a message telling them a friend has a crush on them – but not telling them who it is. That will prompt them to use the feature themselves. If they too pick you as a crush, you’ll both be told; otherwise, they will never know.
Two concerns raised
Two concerns have been raised about Facebook Dating. First, argues New York, while the company says your main and dating profiles are completely separate, it does potentially mean giving the company yet more personal data.
Second, The Verge suggests that the launch of the service raises possible antitrust issues given Facebook’s massive competitive advantage over other dating apps.
The fact that someone is using Facebook Dating is kept siloed; your Facebook life and your Facebook Dating life are supposedly separate. But under the surface, it seems as if every part of the service is integrated with Facebook’s other properties, which in turn gives Facebook more personal data to potentially target users with ads. New tactics, same old objective.
As ever, let us know your own thoughts about Facebook Dating in the comments.
And finally, with the US launch, Facebook Dating has added a close integration with Instagram. You can add a module of your recent Instagram photos to your dating profile, and eventually, you’ll be able to post Instagram stories there as well […]
It’s another area where Facebook’s many strengths could crowd out competitors over time. If I were mounting an antitrust investigation against the company, it’s a product I’d take a very close look at.
Photo: Shutterstock
