Facebook Adding Apple News Support To Instant Article Tools To Increase Adoption
Facebook introduced its Instant Article format for publishers two years ago as a way to make loading content in the News Feed much faster, but the format hasn’t been adopted as widely as the social network had hoped. Now Facebook is rolling out new tools for publishers to make Instant Articles compatible with Apple News and Google AMP formats. Facebook says it has heard from publishers that supporting multiple formats like Google AMP, Apple News, and Instant Articles can require a lot of upfront work....